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Cameleon Software’s Success Breaking into a New Market
Ari Fefferman, marketing manager at BlueBird Strategies and Virginie Dupin, marketing director of Cameleon Software joined Jeffrey Linton, product and field marketing manager at Act-On Software to...
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Five Tips for Achieving Social Media ROI
Social media has become an essential marketing tool for connecting and building relationships with current and future customers. Like all your other marketing tools, it’s good to measure your return on...
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5 Signs That You Might Be An Agile Marketer
The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. The...
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3 Social Dos, 3 Social Don’ts
Social media use continues to trend up, with active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013. With these adoption...
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Best Practices in Social Influencer Marketing
“Try this,” said the first caveman to his friends. And so what we know as “social influence” came to be. In the mid-1950s, sociologists Paul Lazarsfeld and Elihu Katz published the book Personal...
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What Makes Marketers Tick?
Every month for the past two years, Act-On has been running a marketing survey that seeks to understand the tools, technologies, and tactics employed by B2B and B2C marketers in the course of their...
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How To Adapt Your Social Strategy Channel-By-Channel
Marketing is all about making connections with people. Given that there are over one billion existing Facebook accounts and 400 million tweets going out per day, companies that successfully integrate...
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11 Steps To Using Twitter For Lead Generation
To paraphrase Jack Dorsey, cofounder of Twitter, “Commerce isn’t about money; it’s about conversation.” 200 million of Twitter’s 500 million users[1]send over 400 million tweets daily (nearly 60%...
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Instagram for Marketing: Examples We Like
While it’s safe to say that Instagram isn’t for all businesses – and best practices say that you shouldn’t clog up your website with a dozen widgets leading to all sorts of social media sites –...
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10 Tips for Creating Compelling Webinar Content
How many webinars have you sat through in the last year? How many were memorable? How many gave you one nugget of information you didn’t already have? Let’s lower the bar a little…how many were...
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A Content Marketing Strategy Using Paid, Owned, and Earned Media
“Content marketing” is a perhaps the fastest-growing marketing tactic being used today. While it’s definitely become mainstream, there are lots of issues around how to create it, how to manage it…even...
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Should Marketers Be the Stewards of the Customer Relationships? Gleanster...
If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many different ways over the span of your relationship. Managing,...
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The Future of CRM is Customer Engagement
Paul Greenberg What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s...
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How To Get A Bigger Bang From Your Press Releases
Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word fax announcing his return to...
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10 Very Smart People Weigh In on How to Rethink Marketing
It wasn’t exactly a random survey. We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?” How might you do that? We got ten...
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Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as...
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The Artificial Intelligence Impact: Friend or Foe to Marketing?
The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual...
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